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the Company

Versace 19.69 Abbigliamento Sportivo Srl was established in Milan, by Alessandro Ver­sace, in 2001. With his expertise and long experience in design and fashion, Alessandro Versace created a concept highly dominated by the Italian elegance, style and quality. Nowadays, Versace 19.69 Abbigliamento Sportivo Srl,
continuing this tradition and avantgrade, creates an individual style of lines, forms, and materials, following the contemporary trends and the consumers’ different needs.

our Mission

Versace 19.69 Abbigliamento Sportivo Srl focuses on quality preservation in all the fields of the brand’s activities. It keeps alive its tradition and elegance through a contin­uous procedure of creation and innovation in the field of fashion and the general trends. Each step at the brand’s evolution within the company but also in new co-operations, is characterized by cautious attendance, in order to assure quality without compromise. The company sets out the guidelines and the requirements of its activities, by highlighting and safeguarding its unparalleled mark.


In every field of corporate activity, quality safeguards the result and the end product,
as well as the company’s image throughout the world.


Towards the brand, the products, the consumer.


Continuous research and observation of the international trends and needs of the consumers, with originality and imagination for the proper utilization of the